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Zwinky Cuties targets girls ages 6 and up. In September 2008 IAC launched another Zwinky site called Zwinky Cuties. The virtual world includes many mini-games, and many brands that would appeal to teenagers and players over thirteen. Zbucks can be also be added to Zcards using PayPal or a major credit card. Zbucks can be earned by visiting areas and playing games within Zwinktopia, and by inviting friends to create their own Zwinkies. Within this world, Zwinkies can purchase dormitories to live in and decorate using items purchased with Zbucks, the currency used in the virtual world, or a Zcard, a debit card. The most prominent feature is a persistent world for Zwinky avatars to inhabit. "On April 29, 2007, "Zwinktopia" was launched.
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Adblock Plus blocks intrusive and malicious advertisements, while supporting website creators via Acceptable Ads by default (this, however, is configurable). A review from McAfee SiteAdvisor of the Zwinky website states, "In our tests, this site promoted downloads that some people consider adware, spyware or other potentially unwanted programs." There are also many user review complaints about the spyware that the Zwinky website supports." Brings you a cleaner, faster internet experience without intrusive ads. MyWeb Searchbar has been included on lists of known spyware.
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When users attempt to visit nonexistent pages, the software redirects them to. Once Zwinky is installed, the MyWeb Searchbar runs on startup. "Zwinky adds the MyWeb Searchbar to the following applications: Internet Explorer, Mozilla Firefox, Microsoft Outlook, Outlook Express, AOL 9.0 Email and Browser, Becky!, IncrediMail, MSN Dial-up Service, AOL Instant Messenger, Google Talk, ICQ, MSN Messenger, Yahoo! Messenger, and Windows Live Messenger. It is owned by IAC Search and Media and launched in June 2006." Zwinky is currently advertised on social networking sites such as MySpace, along with television shows and networks which target young audiences.
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When users change the appearance of said Zwinkies, all sites in which that avatar is currently displayed will update accordingly. A user creates a non-animated cardboard cutout-like character (a Zwinky) to represent himself or herself in any networking site or blog that supports Zwinkies. 'Zwinkies are customizable social avatars that are part of the MyWeb Searchbar on computers running Windows.